Gambling advertising is the promotion of gambling by casinos, lotteries, bookmakers or other organisations that provide the opportunity to make bets. It is usually conducted through a variety of media or through sponsorship deals, particularly with sporting events or people.
Although not as highly regulated as tobacco advertising and alcohol advertising, in many countries there are strict laws about the way in which such services can be marketed.
Gaming operators often sponsor sporting events, sportspeople or television coverage. For example, Bet365 sponsor snooker players and the Channel 4 coverage of The 2005 Ashes was sponsored by Betfair, both being online betting sites.
Links
- Joint Committee on the Draft Gambling Bill First Report – 7 Advertising, Inducements and Credit at The United Kingdom Parliament
- Guidelines: Gambling Advertising at the Television Bureau of Canada
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Gambling Advertising - US I-Gaming Policy Report – Advertising and the Law at Casino City Press
This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.
Video: SIMS 141 – Search Advertising: Dr. Hal Varian
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